구글 SEO 만큼이나 중요한 구글의 비밀 9가지


구글 SEO는 사업과 마케팅에서 중요한 역할을 합니다.

검색 결과에 상위 노출된다는 것은 공짜로 내 사이트를 광고할 수 있는 것과 마찬가지죠.

그렇기 때문에 강력한 구글 검색 입지를 확보하는 것이 중요한데요.

본 포스팅에서는 검색 경쟁 우위를 차지하기 위한 9가지 구글의 비밀에 대해 말씀드리겠습니다.

경쟁에서 우위를 차지하기 위해 알아야 할 Google 비밀 9가지

이러한 Google 비밀은 SEO 전략과 검색 엔진 순위를 강화하는 데 도움됩니다.

1. 올바른 키워드 선택

Google 비밀 목록의 첫 번째는 올바른 키워드를 찾는 것입니다.

키워드는 사람들이 제품이나 서비스를 찾는 데 도움이 되도록 검색어로 입력하는 용어입니다. 여러 단어를 포함하는 롱테일 키워드는 사용자의 의도를 더 정확하게 식별하기 때문에 한두 단어로 된 키워드 보다 더 나은 결과를 제공하는 경우가 많습니다 .

예를 들어 ‘서울 근교 막국수 맛집’같은 문구는 그 특이성으로 인해 ‘막국수 맛집’보다 Google 순위가 더 높을 가능성이 많습니다.

2. 신선한 콘텐츠 게시


Google은 SEO에 중요한 사용자 의도에 호소할 가능성이 더 높기 때문에 관련 콘텐츠를 좋아합니다. 사람들은 오래되고 더 이상 관련이 없는 정보보다 최신 정보를 선호합니다.

결코 시대에 뒤떨어지지 않는 콘텐츠를 만들어 이 목표를 달성할 수 있습니다 . 예를 들면 자주 묻는 질문(FAQ)에 대한 답변, 체크리스트, 궁극적인 가이드 및 사례 연구가 있습니다 .



3. 사용자 의도에 따라 콘텐츠 집중

사용자 의도는 높은 검색 엔진 순위를 달성하기 위한 가장 중요한 요소 중 하나입니다. 사용자 의도 중심 콘텐츠는 사람들이 온라인 검색을 수행할 때 원하는 정보를 제공합니다. Google은 검색자가 필요한 것을 찾을 때까지 페이지에서 페이지로 이동하는 것을 방지하기 때문에 이러한 콘텐츠를 선호합니다 .

사용자의 관심사를 염두에 두고 관련된 콘텐츠를 만들 수 있습니다. 검색자에게 중요한 주제에 대해 작성합니다. 사용자가 Google을 방문할 때 답변을 원할 가능성이 가장 높은 질문에 대해 생각해 보십시오.


아래 콘텐츠도 함께 확인해보세요!

구글 검색이 안되시나요? 구글 검색 안되는 이유 7가지

유용한 SEO 분석 툴이 궁금하신가요? 유용한 SEO 분석툴 사이트(2023년)




4. URL 최적화

Google의 또 다른 비밀은 URL을 최적화하는 것입니다. URL은 컴퓨터 네트워크에서 페이지의 위치를 ​​식별합니다. URL 최적화는 더 높은 Google 순위를 달성하는 데 도움이 되는 효과적이고 간단한 SEO 전략 입니다.

성공의 열쇠는 타겟 키워드 문구로 구성된 URL을 만드는 것입니다. 예를 들어 페이지 주제가 메릴랜드 꽃게 따기 및 먹기에 관한 것이라면 URL 끝 은 /how-to-pick-and-eat-maryland-blue-crabs/ 와 같아야 합니다 .

페이지의 대상 키워드를 URL에 통합하면 Google과 같은 검색 엔진에 페이지가 검색과 관련이 있음을 보여줄 수 있습니다.



5. 페이지 전체에 포함

앞서 공유한 것처럼 키워드는 SEO 전략에 매우 중요합니다. 키워드를 최대한 활용하려면 페이지 전체에 키워드를 통합하십시오.

이 전략은 페이지 콘텐츠와 관련하여 Google에 강력한 신호를 보내므로 시작 섹션이나 첫 단락 내에 기본 키워드를 한 번 이상 나열해야 합니다. 제목과 부제에도 키워드를 사용해야 합니다.

마지막 100~150단어 내에 키워드를 포함 하여 페이지를 마무리하면 Google 콘텐츠를 강화할 수 있습니다.



6. 웹사이트 로드 시간 개선

구글 페이지스피드 인사이트

느리게 로딩되는 웹사이트는 SEO 에 해롭습니다. 웹사이트가 빨리 로드되지 않으면 사람들은 경쟁업체를 위해 웹사이트를 떠납니다.

Google PageSpeed ​​Insights 와 같은 도구를 사용하여 웹사이트의 현재 로드 시간을 확인하세요 . 이 도구는 페이지 속도 개선을 제공하여 웹 사이트 로드 속도를 높일 수 있습니다.



7. 링크 구축에 집중

다른 사이트의 페이지로 연결되는 기사의 링크를 클릭한 적이 있습니까? 이것은 백링크의 예 이며 중요한 Google 순위 요소 입니다 . 귀하의 사이트에 대한 백링크를 얻는 것은 특히 평판이 좋은 웹사이트가 링크를 제공할 때 신뢰성과 권위를 입증합니다.

업계 내 권위 있는 사이트에 연락하여 링크 배치를 요청하여 더 많은 백링크를 얻기 위한 사전 예방적 접근 방식을 취하십시오. 외부 링크의 다른 방법은 다음과 같습니다.

  • 타 사이트 내 끊어진 링크를 귀하의 링크로 교체하겠다고 제안합니다.
  • 다른 사이트에서 좋은 평가 만들기
  • 백링크 대신 게스트 블로그 게시물 작성 요청

또 다른 유용한 링크 전략은 사이트의 다른 페이지에 대한 내부 링크를 포함하는 것입니다. 이렇게 하면 방문자가 귀하의 사이트를 계속 방문하고 귀하가 제공하는 제품을 더 많이 볼 수 있습니다.

8. 사이트맵 만들기

XML 사이트맵에는 사이트 의 모든 페이지와 해당 위치가 포함됩니다. 이 지도를 사용하면 Google에서 더 쉽게 페이지를 찾고 올바르게 나열할 수 있습니다.

잘 조직되고 상세한 사이트맵을 사용하면 Google의 로봇 웹 크롤러가 콘텐츠를 자동으로 색인화할 수 있습니다. WordPress와 같은 웹사이트 빌더를 사용하는 경우 사이트맵 기능이 있는 SEO 플러그인을 설치할 수 있습니다.

9. 끊어진 링크 수정 또는 제거

이 Google 비밀 목록의 마지막 항목은 끊어진 링크를 제거하는 것입니다 .

사이트에 “404 오류”를 발생시키는 링크가 포함되어 있으면 검색 엔진 순위에 부정적인 영향을 미칩니다. 끊어진 링크는 사용자가 콘텐츠와 상호 작용하지 못하게 하고 검색 엔진이 웹 사이트의 페이지를 크롤링하지 못하게 합니다.

Google Search Console을 사용하여 끊어진 링크 오류를 식별할 수 있습니다.




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